Planet Fitness Rebrand
Planet fitness rebrand which included logo redesign, advertisements and the creation of an app.
The concept of this project was to rebrand a company of our choice. I chose to rebrand Planet Fitness because I wanted to shift the target audience so that it would be focusing on women ages 18-34 and make the logo less intimadating. I did this by changing the colors to a calmer hue and changing the message to “We have plenty of space for you.” The app also supports the new message because the customer is able to check how busy each part of the gym is.
